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"The results are there! My first month of placement started my pipeline of leads on the very first day." -- Ed Koko, Visalis Sciences
"I've had several customers comment about seeing our ad on your billboards and that's what brought them in to see us. Having easy to read signage strategically located in places our customers will actually read them is brilliant!!" -- Greg Forrest, Layers Bakery
“Not only are they professional and clean, the placement throughout the valley has brought in new customers from areas we have yet to tap in to. We look forward to a continued relationship with your company!!!” -- Bob Della Rocca, Las Vegas Ice Center
"Although I was skeptical about restroom advertising at first, advertising on In Focus Billboards has far exceeded my expectations. I’ve been very impressed so far and plan to continue advertising with In Focus Billboards." -- Wayne Wallace Photography
“Focus Billboards really draw customer attention. The ads are eyes catching. Customers do spend time reading the ad because they have time to read it while they use the bathroom. - Tutti Bella Yogurt” -- Polly Chi, Tutti Bella Yogurt
“InFocus has been so easy to work with. They are fast, efficient and cost-effective. And most importantly, they've effectively increased the traffic to my website within days.” -- Julie Meyer, 410Creative
“We are lucky to have In Focus Billboards helping us. We have been able to get several applications for adopters from people seeing our Billboard. Thank you so much!!!”Jocelyn Arter Las Vegas Weimaraner Club & Rescue -- Jocelyn Arter, Las Vegas Weimaraner Club & Rescue
Small Business Advertising Resources
Here are some marketing and advertising articles that
may help in maximizing the ROI of your marketing campaign
These articles may or may not be specific to the Indoor Advertising industry, however the information is relevant to the advertising industry as a whole and can be useful in determining an effective marketing strategy. Please contact us if you would like to see marketing options specific to your business and demographics.
You Need to Market in Good and Bad Times
Don't let recession be a reason to put your business on hold
Nowadays it is very easy to ease back on your marketing efforts just because you have less budget to work on now than before. With the current economic crisis, it is easy to understand that you have to cut back on your expense.
Read more...Marketers Chase Consumers Into The Bathroom
Restroom advertising is growing all over the country and even the world
Once almost universally respected as rare islands of personal privacy, public bathrooms have now become a major target of mainstream marketers and their advertising media buyers.
Read more...No Stalling: ‘Indoor’ Marketing Catches On
No 'pun' intended
Reach consumers that has been deemed surprisingly cost-effective and easy. An advertiser can target by age, gender, lifestyle and income, and its message is guaranteed to receive a set amount of captive attention. That’s because this type of advertising — known in the industry as indoor billboards or indoor advertising — takes place in restroom stalls.
Read more...Las Vegas Visitor Guide
What to do in Las Vegas, NV
Las Vegas is one of the most famous and exciting cities in the United States. Known for its gambling, its entertainment venues, its fast weddings and even its seedier side, Las Vegas is an unforgettable place. Whether you're visiting for a weekend or a couple of weeks, you'll find something to do in Las Vegas every day and every night. You could spend a month or more in the city and still not experience everything that Vegas has to offer.
Read more...Ad Spending on Out-of-Home Media Grows
Out-of_Home is the best way reach consumers used to ignoring advertisements
While it's important not to overstate the increase in ad dollars being spent on out-of-home media, the up tick indicates the growing stature of this media among advertisers and marketers.
Read more...Media folks are up on alternative media
Alternative media is becoming an advertising 'norm'
This is surely a grim year for traditional media, and even the internet is seeing a slowing in growth, but one area of media appears to be doing well through this ad recession, and that's alternative media.
Read more...A Guide to Budget Las Vegas Dining
Las Vegas has world class restaurants
Las Vegas has so much more to offer its visitors than gambling. Gone are the days when gambling was the only income for the casinos or that they were the only businesses in town. Vegas has been revamping itself recently and slowly working towards changing its former, sometimes seedy, image.
Read more...Avoid these Mistakes for a Successful Marketing Campaign
Steer clear and have a productive marketing strategy
For any business, bad marketing is often caused by mistakes made time and again. Even if you have the most expensive printed catalogs or catalog printing designed by the top graphic designer in the market, if you keep on doing the errors, you will not be able to have an effective marketing campaign that can get you your clients.
Read more...In Focus Billboards- Brief Summary
Las Vegas based indoor advertising agency
In Focus Billboards specializes in highly effective and low cost advertising in the Las Vegas and Henderson, NV area. We can target specific demographics based on location, income, interests, lifestyle, even gender. Easy and Affordable, In Focus Billboards Get Results!!
Read more...The Right Message Format For The Right Marketing Strategy
Indoor advertising, short, simple message is usually best
Depending on your message your marketing is naturally going to have to change. Shorter messages require different types of advertisements than longer ones.
Read more...How To Market During Recession
Don't stop marketing during a recession
The it' word nowadays is recession. There is also the downtimes, economic crunch, economic downturn, slowdown however you call it, this particular time is indeed very hard for everybody.
Read more...Ad Copy Secrets
Shhhh... don't tell anyone
Who couldn't use some great ad copy tips once in a while?! Here are secrets shared by ad pros to use in your promotions online and off.
Read more...The Best Kind Of Niche Marketing
Niche marketing is the best way to increase response rates
If you plan on trying to find a good niche market for your company to focus on, you have to also be aware of the best ways to market to them. The thing about a niche market that makes it so effective for a company is the marketing it allows you to do.
Read more...A Look At Slogans
What's your slogan?
When considering a slogan or a tagline, keep in mind your objectives. What image do you wish to portray? Slogans should be short, but not to the point of being pithy. Slogans should conjure positive images and distinguish the value your company or product provides.
Read more...5 Print Ad Essentials!
Should you include these in YOUR print ad?
Writing an effective print ad, particularly a classified advertisement, requires that you remember five essential points. Failure to implement these points correctly can cost you much in the way of time lost and a sale missed.
Read more...Brand Building is a Journey
How are you branding your business?
Brand building is indeed a journey. Branding is all about how your product or service is perceived by customers and potential customers. A brand marketer attempts to manipulate brand awareness by associating traits they would like consumers to associate with the brand.
Read more...The Makings Of A Marketing Plan
If you don't have one, how do you know if it's working?
Here's how to get a blank look from most business owners, managers and branding, marketing executives. Ask them, "What's your marketing plan?"
Read more...Dental Practice Marketing, Creating Direct Response Advertising
Info to consider when designing an ad
In direct respose advertising, there are 4 things (Acronym AIDA) you should consider both when putting a piece together, or planning your method for handling the response. I'll take you through these 4 steps, and cover both the design, and response considerations.
Read more...What Not To Display On Display Signs
Indoor billboards are considered display advertising
If you are promoting a product and you are doing some advertising with displays, don’t allow for your customer to know everything. Otherwise, they won’t have a reason to call you, or come visit you.
Read more...Golf Pedagogy The Las Vegas Way
In Focus Billboards can advertise your business in Vegas golf courses
There are many things to consider when looking at Las Vegas golf schools. There is the land and the greens, there is your golf capability, there are hints to think about and there are several other considerations. Keep in mind that when choosing a Las Vegas golf schools, you should take into consideration the ranking and the value of its teachers, pedagogic values, the amenities, the layout and how it works with finances.
Read more...Oldest Ad Medium Becomes New Again
Yep, you guessed it
Most of the media world doesn't have this luxury. TV, radio, and Internet ads can be dodged with the press of a button. Fewer people are reading newspapers and magazines, and then the ads are as easy to avoid as the flip of the page.
Read more...
Your Client's Ad In The Clubhouse
Advertising in the clubhouse at the golf course
Golfers are an attractive audience because of their affluence, and advertisers have been reaching them on the course for years with ads on golf carts, practice mats and flagsticks.
Read more...
How to Know Which Form of Advertising Will Work for Your Business
Reach your target market
If you are considering other print mediums such as newspaper or magazines, you must ensure that those mediums reach YOUR target market first.
Read more...
Humor for Selling Products and for Selling Your Message
Does toilet humor work?
The right match to the target market is critical. A humor piece that falls flat to the general public but which is mostly loved by your target market, is not a bad thing, it's a good thing. Customization of the humor to your target market is part of what will make the humor click. If people outside your target don't get it, that's not a major concern. If your target market doesn't like it...we have a problem. And in speaking from the platform, it's also humor customized to the audience that hits the home run.
Read more...
Most of the media world doesn't have this luxury. TV, radio, and Internet ads can be dodged with the press of a button. Fewer people are reading newspapers and magazines, and then the ads are as easy to avoid as the flip of the page.
Read more...Your Client's Ad In The Clubhouse
Advertising in the clubhouse at the golf course
Golfers are an attractive audience because of their affluence, and advertisers have been reaching them on the course for years with ads on golf carts, practice mats and flagsticks.
Read more...How to Know Which Form of Advertising Will Work for Your Business
Reach your target market
If you are considering other print mediums such as newspaper or magazines, you must ensure that those mediums reach YOUR target market first.
Read more...Humor for Selling Products and for Selling Your Message
Does toilet humor work?
The right match to the target market is critical. A humor piece that falls flat to the general public but which is mostly loved by your target market, is not a bad thing, it's a good thing. Customization of the humor to your target market is part of what will make the humor click. If people outside your target don't get it, that's not a major concern. If your target market doesn't like it...we have a problem. And in speaking from the platform, it's also humor customized to the audience that hits the home run.
Read more...